Golf clubs across the country are closing down and going out of business across the United States of America at an scary rate. Florida, the state with more golf clubs than any other state, is seeing this more and moreas time goes on. A lot of these “failing” golf communities are blaming the economy, and some are even blaming the current state of the golf world in general; but I see things differently, they should be pointing the finger at themselves.
The golf industry is behind the times in almost every core aspect of running a business in this day and time. Most golf courses still have a website that provides no information, it does not collect any data from people visiting it, and looks like something that my 12 year old daughter could create in a few hours. These golf clubs need to embrace technology and develop a website that both promotes AND generates business. There are a handful of golf marketing businesses that specifically create websites to help generate more business for golf clubs, why aren’t more clubs taking advantage of them?